720STRATEGIES

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Branding and Engagement Strategies for the Parties’ Big Get-TogetherAs the presidential primary season winds down (finally!), public attention instinctively looks ahead to the conventions.  This year, the Democrats and Republicans will stage their quadrennial spectacles back-to-back starting on August 25.  The combined two-week period offers advocates great opportunities to reach an enlarged and alert audience primed for political content.  Here’s how you can take advantage.If there’s one thing we can count on during the conventions,…
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E-mail as a platform for mass communication has been dogged over the years by low deliverability rates. Not only does your organization have to address this deliverability hurdle, you have to entice the message recipient to open your e-mail. There isn't a magic elixer to solve all your mass e-mail needs, but there are a few tricks that can get you one step closer to having your message read. The key is message personalization.In the…
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Does your organization have a good rep – or a bad one? There's only one way to know for sure. Follow these five steps to find out where your organization stands – virtually speaking -- and how to fix a bad rep before it costs you members, supporters, donors, or sponsors. 1. Become a Search Engine Detective. Every good opposition researcher knows where to find dirt online – at a trusty search engine. Google or…
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Search engine optimization and keyword advertising are the yin and yang of Web traffic generation.  According to Chinese philosophy (and Wikipedia), yin and yang are the "antitheses or mutual correlations that create a unity of opposites - or a complementary aspect of one phenomena" (such as, getting more people to your Website).1. Yin-Yang Are Opposing.Search engine optimization is free.  Keyword advertising costs money.  They are, in effect, opposites.  Yet, both work to get more "eyeballs"…
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Corporate Social Responsibility (CSR) has been an important conversation on corporate campuses of late. No longer does America question whether companies have a role and responsibility beyond the profit margin, but to what extent corporations and their employees should have a stake in their communities, the nation and our world.  From volunteering in local communities to helping the poor to major environmental efforts (particularly when it comes to the palpable subject of climate change), CSR…
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