720 Strategies

720 Blog

It’s Summer: Time to PAC?

Tue, July 20th, 2010 by Pam

While enjoying the full swing of summer vacations, pool parties and primaries, don’t forget this is the perfect time to prepare your PAC for the final push of Election 2010. Let this “PAC-ing” list help you make the most of these lazy, crazy days of this pre-election summer. [  ]  Executive Buy-inWithout commitment from the top, your PAC is virtually rudderless. Rank-and-file PAC-eligibles are unlikely to give unless they can look to role models at…
Read More »

Pending FEC Advisory Opinions May Redefine Corporate Political Activity Post-Citizens United

Mon, July 19th, 2010 by Brett

The Federal Election Commission is considering two advisory opinion requests that, in the absence of Congressional action on the DISCLOSE Act, will redefine the parameters of corporate political speech in the months leading up to the general election in November. Both advisory opinion requests ask the FEC to rule that the Supreme Court's decision in Citizens United v. FEC and the District of Columbia Circuit's even more recent decision in SpeechNow.org v. FEC allow organizations…
Read More »

Breathing New Life into PAC Fundraising

Fri, July 16th, 2010 by Joe

If you're responsible for your PAC, here are the top five statements you'll never hear your boss say to you: 5. Tell everybody we'll give money to their favorite legislator.4. I've got an idea ... instead of approaching the top brass to max-out, let's hit the bottom rung of the Restricted Class instead - there are so many more of them!3. Let's shrink the PAC contributions during this cycle.2. Just relax, our Solicitable Class will…
Read More »

Top 10 Rookie Mistakes of Media Relations

Fri, May 7th, 2010 by Patrick

If you missed Tuesday's webinar, "Mission Possible: Stealthy Strategies for Mastering Earned Media," but are interested in honing your media relations skills, read on. As covered in the webinar, here's a list of the biggest mistakes people make when dealing with the media. These are things I've experienced over the years - not only lessons I've learned personally, but also frustrations I've heard directly from members of the media. Make sure you're avoiding these "TOP…
Read More »

Free is becoming an Internet anachronism

Tue, May 4th, 2010 by Tom

Remember the old Napster of the late '90s? Yes, the one that invoked the ire of Lars Ulrich of Metallica. Those were the days of the wild-west Internet with little to no constraints; proceed at your own risk. Content being freely accessible was the rule rather than the exception, but a few recent developments might be pushing the needle further in the direction of pay for content. The Internet's explosive growth was based on the…
Read More »