Grassroots Advocacy

Lobbying alone isn’t enough.

Every year, more than 100,000 bills are introduced at the state and federal level. Lobbying alone can’t always ensure your organization’s viewpoint is represented before lawmakers.

To shape the legislative and regulatory outcomes that impact your organization and industry, Congress and state legislatures need to hear from “real world” experts – their constituents. Grassroots advocacy is the art and science of identifying citizens, educating them about the issues that matter and mobilizing them to take desired actions – when and where you need them, tapping their political power to influence legislative outcomes.

Mobilizing citizens online.

720 Strategies literally wrote the first book on online advocacy and helped launch the digital advocacy movement in the United States. Our issue advocacy websites have helped win issues and won numerous industry awards over the last 18 years.

We’ve delivered more than six million messages to Congress and state legislators and millions of comments to federal departments and agencies. We have seen citizen messages read on the House floor and entered into the congressional record. From designing compelling and powerful advocacy websites and targeted mobile strategies, to providing our clients with the technology to write Congress and state legislators via their website, to engaging stakeholders through social media and online targeting, we offer the most powerful and highest-performing advocacy, PAC and government relations platforms in the industry today.

Friend, follow and share with your lawmakers.

Today, every member of Congress has a Facebook and Twitter account. And some 74 percent of senior legislative staff say as few as 30 social media comments are sufficient to garner the attention of their congressional office, according to a study by the Congressional Management Foundation. We can help you leverage the power of social media with your key constituencies to engage lawmakers, advance your legislative priorities and promote your advocacy agenda.

Building coalitions from the (common) ground up.

More often than not, large-scale public affairs issues impact more than one industry and multiple communities.

We help clients identify like-minded, and often nontraditional, allies; communicate the benefits of working together to advance a shared agenda; and develop a unified voice that adds credibility to your communications. Our work results in authentic and credible partnerships with respected organizations, real-world meetings between stakeholders and lawmakers and authentic communications with organizations, their members and legislators designed to grow awareness of your issues and win legislative outcomes.

How we helped Southwest Airlines.

Grassroots is about more than feet on the street. It can help open new markets and opportunities – even for the most sophisticated industry players. Learn how 720 Strategies worked with Southwest Airlines to Set Love Free and open international gates at Hobby Airport against the Wright Amendment.

We love LUV.

Southwest logo
Want to work with the top grassroots advocacy firm?