Digital Marketing & Strategy
If you are struggling coming up with or executing a digital strategy, we’re here to help. Traditional organizations, and even contemporary ones, are challenged by the pace of digital transformation. The issue is that tomorrow’s digital technology arrives so quickly that you don’t have time to adapt — artificial intelligence, NFTs, distributed ledgers, machine learning and more. What do you do?
Performance Marketing
Deliver your message to the right person at the right time on the right device.
Are you leveraging demographic (who they are), geographic (where they are) and psychographic (how they behave) targeting to get your content in front of the right audience at the right time?
Your audience isn’t going to magically appear because you published content. Your content is only as good as the audience attention you’re able to capture. Whether you’re looking to accelerate brand awareness, audience acquisition, or scale your existing base, you’re going to need to focus on performance marketing strategies to deliver results. That’s where we can help.
Data and Analytics
Use digital marketing analytics to turn your communications objectives into measurable outcomes that support your organization's efforts.
Search Engine Optimization (SEO)
Make it easier for people to find you on the Internet.
If people can’t Google your site, does your organization even exist? Pause for a second, and think about that. Why is SEO important? Just look at these stats from Search Engine Journal.
Today, if your website isn’t on the first page of the Google search engine results page (SERP), then you’re in a tough spot. Your website is only effective if people actually find it. Let us help you optimize your content so it is discoverable and found by your audience.
of all clicks are on the first Google search result.
of Google search clicks happen on the first page of results.
of ALL internet traffic starts with a search.
Discovery
Project kickoff In-depth interviews (IDIs) Content & analytics audit SEO baseline assessment
Design
Information architecture & wire frames Brand development & integration Visual design User experience
Development
Technology build & development Search engine optimization Quality assurance & acceptance
Deployment
Pre-launch training
Launch!
Continuous monitoring & evaluation