Strategic Communications
Every strategic communications plan has its own unique definition of success. Our strategic communications plans are built from a customized mix of key tactics:
Focus Groups
Identify, recruit, educate and retain your activists to maximize the impact of your next campaign.
Survey Research
We strive to understand how your audience groups think through strategic surveys and interviews.
Media Planning
Identify, negotiate and place paid media that delivers your message when and where you need it.
Media Relations
Reach your audience through earned media, from key political reporters and policy wonks, to bloggers in the nation’s capital or your state capital.
Creative Development
Create strategic communications across every platform – television, radio, print, digital and social – and stakeholder audience.
Stakeholder Engagement
Shape the dialogue where your stakeholders live and work.
Message Development
Refine your message and train your messengers to tell your story.
Corporate Communications
Build internal and external integrated communications programs that tell your brand story.
How we helped Southwest Airlines.
Grassroots is about more than feet on the street. It can help open new markets and opportunities – even for the most sophisticated industry players. Learn how 720 Strategies worked with Southwest Airlines to Set Love Free and open international gates at Hobby Airport against the Wright Amendment.
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