Every strategic communications plan has its own unique definition of success. Our strategic communications plans are built from a customized mix of key tactics:
Identify, recruit, educate and retain your activists to maximize the impact of your next campaign.
We strive to understand how your audience groups think through strategic surveys and interviews.
Identify, negotiate and place paid media that delivers your message when and where you need it.
Reach your audience through earned media, from key political reporters and policy wonks, to bloggers in the nation’s capital or your state capital.
Create strategic communications across every platform—television, radio, print, digital and social—and stakeholder audience.
Shape the dialogue where your stakeholders live and work.
Refine your message, and train your messengers to tell your story.
Build internal and external integrated communications programs that tell your brand story.
Grassroots is about more than feet on the street. It can help open new markets and opportunities—even for the most sophisticated industry players. Learn how 720 Strategies worked with Southwest Airlines to Set Love Free and open international gates at Hobby Airport against the Wright Amendment.
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