Federation of American Hospitals
Designing for content
Setting Clear Goals
Once we’d outlined our overarching vision for the site, our focus shifted to content management and consumption. We incorporated more infographics into the design and referenced links to relevant articles on third-party sites to provide new and varied viewpoints. We enabled users to share content on social media and download and/or view graphic content in galleries to add to the dynamic nature of the content and the site itself. Most importantly, we de-cluttered the site, archiving old materials and streamlining newer content to make it more easily digestible.
As a result of the collaboration between the FAH and 720 Strategies teams, we were able to launch a new, content-rich website that serves as a valuable resource for FAH members. In just the two months following the relaunch, FAH had over 9,800 page views and 2,665 users visit their site. Most importantly, FAH has seen a drastic reduction in the number of phone calls to assist in locating material, exceeding all expectations.