How will a news embargo drive coverage of your organization? Follow these 5 tips to successfully leverage your media relations for better news coverage ...
Whatever your opinions about the state of the media in America, corporations, associations and individuals still covet the press. They know, especially in the digital age, favorable or even neutral mentions in the news media will not just boost visibility...
An often-heard maxim in Washington is, “Never quarrel with a man who buys ink by the barrel.” A former Indiana Congressman is credited with this now-timeless quip, but it has become a lazy justification for a false binary choice: either...
Media relations requires responsiveness, transactionalists, then coffee and beer to close the pitch....
In April, the Media Relations team at 720 Strategies hosted a webinar titled, "What’s Missing from Your Fly-In Strategy? How Media Relations Ties Your Fly-In Together." For most organizers, fly-ins consist of three basic activities: managing meeting logistics, organizing advocate...
As a communications professional for your company, you have been tasked to find a public relations or public affairs agency that specializes in media relations. This new partner will work with you to build your company’s credibility, increase your influence...