Overall, the COVID-19 pandemic has had a major negative impact on advertising, pushing it down by 20% over 2019. Despite an overall industry decline, digital ad spend is growing, with projections near 13% in the second half of 2020. Given the...
Artificial intelligence (AI) still seems like a fantastical and futuristic notion for most of us, but in reality, markets are embracing this new technology at an impressive rate. Everything from environmental protection to car sales has seen the introduction of...
What can you learn about advocacy by watching the Washington Nationals?...
Whether you work for an advocacy organization or a PAC, every public affairs professional needs to see the full political landscape. When you know what’s coming, you can launch campaigns, direct resources and make decisions with confidence. Artificial intelligence gives pros...
April 17th virtual demo showcases Calibrate720, AI that predicted 2016 presidential election outcome and ‘Brexit’ WASHINGTON (April 16, 2019)—720 Strategies, the first public relations and public affairs firm to bring the power of artificial intelligence to the advocacy world, will show...
Your tactical approach to new Congress in 2019 will determine how effective your organization will be at influencing through advocacy. ...
Grasstops advocacy works in concert with grassroots advocacy to help influence positive legislative outcomes. Grasstops focuses on key supporters with influence over target decision-makers....
One of the strange truths of the advocacy world is that every organization is an island. Advocacy professionals working for corporations, trade associations or nonprofits rarely hear what their colleagues are doing to effectively engage an audience and move them...
Fake news is part of online life today. How do you ensure grassroots advocacy campaigns deliver high-quality content to audiences?...
