Media relations is a powerful tool for influencing and changing behavior. It provides critical, third-party endorsement for a product, service, issue or organization. At 720 Strategies, we build media relations into our campaigns to help you create surround sound to build your brand message.
The more positive ink you get, the more recognizable you become and the more people will pay attention to you. In many cases, people pass the messages they hear on traditional media on to their social media networks. Traditional media and social media work together to create a fluid communications cycle.
Communicating through a journalist provides valuable and sought-after credibility that other forms of communications cannot match. The media helps steer the conversation, promote public debate, generate community support and disseminate credible messages and compelling sound bites that will resonate with your various target audiences, including the media, stakeholders and the public at large.
From billboard ad buys targeting Capitol Hill commutes, to speakers bureaus to spread your message through local channels, and from local earned and paid media to saturate markets, to targeted social media to grow an engaged base to push your issue agenda, we help get you coverage from DC to Des Moines and everywhere in between.
Grassroots is about more than feet on the street. It can help open new markets and opportunities – even for the most sophisticated industry players. Learn how 720 Strategies worked with Southwest Airlines to Set Love Free and open international gates at Hobby Airport against the Wright Amendment.
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