Digital Strategy & Transformation

Remember new media? We do, because we've been digital since 1999.

If you are struggling with coming up with or executing a digital strategy, we’re here to help. Traditional organizations, and even contemporary ones, are challenged by the pace of digital transformation. The issue is that tomorrow’s digital technology arrives so quickly that you don’t have time to adapt — artificial intelligence, bid data, cloud computing, machine learning and more. What do you do?

Search Engine Optimization (SEO).

If people can’t Google your site, does your organization even exist?

Today, if your website isn’t on the first page of the Google search engine results page (SERP), then you’re in a tough spot. Don’t waste time, money or effort on your incredible digital engagement strategy without thinking about how people are going to find your content.

Your website is only effective if people actually find it. Let us help you optimize your content so it is discoverable and found by your audience.

Why is SEO important? Just look at these stats from Search Engine Journal.

33% of clicks go to the first link on the Google search results page.

92% of search clicks happen on the first Google search results page.

1,890 words is the average content length needed to get on the first page.

51% of all website traffic comes from organic searches.

Performance Marketing.

Are you leveraging demographic (who they are), geographic (where they are) and psychographic (how they behave) targeting to get your content in front of the right audience at the right time?

Your audience isn’t going to magically appear because you published content. Your content is only as good as the audience attention you’re able to capture. Whether you’re looking to accelerate brand awareness, audience acquisition, or scale your existing base, you’re going to need to focus on performance marketing strategies to deliver results. That’s where we can help.

Data and Analytics.

Need help interpreting your Google Analytics data? Have you ever used Google Data Studio for a deeper dive into your analytics? Understanding the metrics below depends on your organization’s or campaign’s objectives. Let us work with you to better understand your goals, put measurement frameworks in place and assess your success as we progress.

35

bounce rate

6

pages/session

4

avg. time on page

19

conversion rate

Our Simple Methodology.

For all digital projects, our team follows a tested methodology to get your organization from where you are today to where you want to be tomorrow.

Discovery

  • Project kickoff
  • In-depth interviews (IDIs)
  • Content & analytics audit
  • SEO baseline assessment

Design

  • Information architecture & wire frames
  • Brand development & integration
  • Visual design
  • User experience

Development

  • Technology build & development
  • Search engine optimization
  • Quality assurance & acceptance

Deployment

  • Pre-launch training
  • Launch!
  • Continuous monitoring & evaluation

How we helped PhRMA.

Facing a climate of substantial health care policy change and reputational challenges, the biopharmaceutical industry’s national trade association, the Pharmaceutical Research and Manufacturers of America (PhRMA), and its member companies sought an advocacy solution to convey the industry’s value and commitment to positive change in health care policy through its member company employees.

PhRMA logo
Let’s talk about partnering on digital.
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