Digital Marketing & Strategy

Remember new media? We do, because we've been digital since 1999.

If you are struggling coming up with or executing a digital strategy, we’re here to help. Traditional organizations, and even contemporary ones, are challenged by the pace of digital transformation. The issue is that tomorrow’s digital technology arrives so quickly that you don’t have time to adapt — artificial intelligence, bid data, cloud computing, machine learning and more. What do you do?

Search Engine Optimization (SEO)

Make it easier for people to find you on the internet.

If people can’t Google your site, does your organization even exist? Pause for a second, and think about that. Why is SEO important? Just look at these stats from Search Engine Journal.

33

of all clicks are on the first Google search result.

92

of Google search clicks happen on the first page of results.

51

of ALL internet traffic starts with a search.

Today, if your website isn’t on the first page of the Google search engine results page (SERP), then you’re in a tough spot. Your website is only effective if people actually find it. Let us help you optimize your content so it is discoverable and found by your audience.

Performance Marketing

Deliver your message to the right person at the right time.

Are you leveraging demographic (who they are), geographic (where they are) and psychographic (how they behave) targeting to get your content in front of the right audience at the right time?

Your audience isn’t going to magically appear because you published content. Your content is only as good as the audience attention you’re able to capture. Whether you’re looking to accelerate brand awareness, audience acquisition, or scale your existing base, you’re going to need to focus on performance marketing strategies to deliver results. That’s where we can help.

Data and Analytics

Need help interpreting your Google Analytics data? Have you ever used Google Data Studio for a deeper dive into your analytics? Understanding the metrics below depends on your organization’s or campaign’s objectives. Let us work with you to better understand your goals, put measurement frameworks in place and assess your success as we progress.

35

bounce rate

6

pages/session

4

avg. time on page

19

conversion rate

Our Process

For all digital projects, our team follows a tested methodology to get your organization from where you are today to where you want to be tomorrow.

Discovery

Project kickoff

In-depth interviews (IDIs)

Content & analytics audit

SEO baseline assessment

Design

Information architecture & wire frames

Brand development & integration

Visual design

User experience

Development

Technology build & development

Search engine optimization

Quality assurance & acceptance

Deployment

Pre-launch training

Launch!

Continuous monitoring & evaluation

Who We’ve Helped

Southwest logo
Target logo
FAH logo
PhRMA logo