16 Dec ’Tis the Season to Activate Your Employees & Members
Election season, that is. You know, when the pressure is on to find new, innovative ways to engage your employees or members around the issues impacting your organization and industry, to drive them to act, to raise your collective voice and compel legislators to hear — and support — your mission?
Whether you’re trying to increase contributions, build awareness around a specific cause or issue, grow your advocate base or simply get out the vote, one thing holds true: you are very unlikely to incite people to act using legislative jargon or page after page of lifeless data. Taking a step back, are your members or employees even fully aware of the impact that particular actions in Washington may have on their livelihood? Are you communicating messages to them where and when they are most receptive?
Now’s not the time to take guesses. Now’s the time to take action — the time to be sure that you’re reaching the right people at the right time and place, with the right message to drive results. But how? Where do you start?
At 720 Strategies, we recommend a three-pronged approach.
1. Engage & Entertain
Remember what we said above about the jargon and lifeless data? We meant it! Some alternatives?
- Add life to your data with animation, infographics and other shareables.
- Produce dynamic video content to tell your story and create an empathetic connection with your audience.
- Gamify awareness-building experiences with debate-watching or convention apps that entertain while engaging users on the issues.
To be sure your audience understands the potential impact of the 2016 election, you’ve got to educate them. Here are a few options:
- Develop engaging content, such as a series of videos that helps give your employees or members the lay of the political landscape. To learn how you can subscribe to and deploy 720’s five-part Election 2016 video series with David Wasserman of The Cook Political Report — produced, packaged and ready to share on your website — click here!
- Host and attend GOTV events and be sure that senior leadership is represented!
- Podcasts, webinars and educational sessions at conferences and meetings are also great opportunities to educate. Be sure you have takeaway materials on hand that recipients can easily reference after the event.
3. Invest in Technology
Ok, maybe you don’t need to embrace the bleeding edge of technology to advance your mission, but when it comes to reaching your users, there are definite technological must-haves, including:
- A responsive website. 85% of adults think that a company’s mobile website should be as good or better than their desktop website. 88% of online consumers are less likely to return to a site after a bad experience. If you don’t already have one, creating a seamless user experience across all devices with a professionally designed and built responsive website should be a top priority.
- Online surveys and user testing to learn what’s working — and what’s not — direct from the source.
Taking early action using some (or all!) of the tactics described above will help you to create value for your stakeholders, build a more informed voter base and maximize the impact of your programs. And we’re here to help. You don’t think we’d make all those suggestions and then toss you to the wolves, did you?
720 Strategies’ expert team is well-versed in developing and executing the solutions you need to come away a winner this election cycle. Just ask.