It’s Wednesday morning, the day after the election. Regardless of the winners, everyone is breathing a collective sigh of relief that another campaign season has come to an end. You’ve made it through countless TV ads, wild candidate debates and...
Three tips for setting your organization up for success Does the thought of starting a political action committee or hosting your first voter registration drive make you shudder? Maybe your board has decided to disclose personal political activity for the first...
Season’s Greetings! Election season, that is. You know, when the pressure is on to find new, innovative ways to engage your employees or members around the issues impacting your organization and industry, to drive them to act, to raise your collective...
A successful social media campaign doesn't always require a prolonged effort; sometimes it’s simply about seizing the moment. That “moment” can be the difference in whether your tweet goes viral or is dead on arrival. This month Twitter introduced — without...
720 Strategies recently teamed up with the American Association of Nurse Practitioners (AANP) to launch an airport advertising campaign to educate the public on the importance of early detection tools during National Breast Cancer Awareness Month. Utilizing our experience and...
Political campaign logo design will connect voters to your candidate. Obama in '08 & Trump in '16 both had logos that strongly resonated with their base....
A PAC brochure is your pocket-size sales rep. It showcases PAC goals, member benefits and policy interests to your eligibles in a visually compelling journey from introduction to sign-up. Your brochure is representative of the PAC as a whole: how...
As a communications professional for your company, you have been tasked to find a public relations or public affairs agency that specializes in media relations. This new partner will work with you to build your company’s credibility, increase your influence...
How many times a day are you asked to show how the PAC adds value to your company or association? For many of us, this can be a difficult proposition, not because we lack the data points, but because there...
