As a communications professional for your company, you have been tasked to find a public relations or public affairs agency that specializes in media relations. This new partner will work with you to build your company’s credibility, increase your influence...
How many times a day are you asked to show how the PAC adds value to your company or association? For many of us, this can be a difficult proposition, not because we lack the data points, but because there...
Recently, 720’s Robin Sexton, Lawrence Young and I presented an eye-opening webinar that demonstrated the importance of PAC compliance, beyond the obvious requirements of FEC reporting. PAC compliance tools and data provide the building blocks for strategic decision-making and your...
Washington fly-ins can be extremely successful to accomplishing myriad goals for any group or coalition. However, planning and preparation are key to a successful event. Without a well-organized and prepared plan, this popular form of political advocacy can leave a...
Around this time of year, when budgets are being finalized, many PAC managers are receiving their fundraising goals for the year. Unfortunately, this is not always a happy time. If those goals are larger than you anticipated, how are you going...
A video's run time has a dramatic impact on how many people stick around past the first few seconds. The days of the captive audience are over....
Several types of online communication have enjoyed break-out moments in U.S. political campaigning and public affairs, including e-mail (Jesse Ventura 1998), fundraising (McCain 2000), blogging (the Trent Lott resignation 2001), the organization of in-person meetings (MeetUp/Howard Dean 2003), and web...
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