A successful social media campaign doesn't always require a prolonged effort; sometimes it’s simply about seizing the moment. That “moment” can be the difference in whether your tweet goes viral or is dead on arrival. This month Twitter introduced — without...
720 Strategies recently teamed up with the American Association of Nurse Practitioners (AANP) to launch an airport advertising campaign to educate the public on the importance of early detection tools during National Breast Cancer Awareness Month. Utilizing our experience and...
Political campaign logo design will connect voters to your candidate. Obama in '08 & Trump in '16 both had logos that strongly resonated with their base....
A PAC brochure is your pocket-size sales rep. It showcases PAC goals, member benefits and policy interests to your eligibles in a visually compelling journey from introduction to sign-up. Your brochure is representative of the PAC as a whole: how...
As a communications professional for your company, you have been tasked to find a public relations or public affairs agency that specializes in media relations. This new partner will work with you to build your company’s credibility, increase your influence...
How many times a day are you asked to show how the PAC adds value to your company or association? For many of us, this can be a difficult proposition, not because we lack the data points, but because there...
Recently, 720’s Robin Sexton, Lawrence Young and I presented an eye-opening webinar that demonstrated the importance of PAC compliance, beyond the obvious requirements of FEC reporting. PAC compliance tools and data provide the building blocks for strategic decision-making and your...
Washington fly-ins can be extremely successful to accomplishing myriad goals for any group or coalition. However, planning and preparation are key to a successful event. Without a well-organized and prepared plan, this popular form of political advocacy can leave a...
Around this time of year, when budgets are being finalized, many PAC managers are receiving their fundraising goals for the year. Unfortunately, this is not always a happy time. If those goals are larger than you anticipated, how are you going...
