Most organizations can keep tabs on the action in Washington. The tax bill. The spending bill. Some action in the agencies. It’s not always easy, but there are plenty of resources to help. But are you watching the action in the...
Media relations requires responsiveness, transactionalists, then coffee and beer to close the pitch....
Let’s just say it: video ain’t easy. It takes some expertise to create video for your organization. It takes equipment. It takes preparation. But if you do it right, the analytics may just take your breath away. Here are just a...
Very few things can consistently energize your members like an election. True, a presidential race generates more enthusiasm. But midterm elections offer plenty to hold people’s interest — and next year’s races more than usual. Savvy PAC managers, membership directors and...
Midterm elections are just a year away, and this cycle is shaping up to be more of a cliffhanger than the last cycle. Get a jump with VoteWatch 2018 – your insider’s guide to contentious pre-election politics – and start...
The American Association of Nurse Practitioners (AANP) has been awarded two Aster Awards for excellence in health care advertising, as well as a prestigious 2017 Power of A Silver Award for the Veterans Deserve Care Public Awareness Campaign by the...
Consider boosting PAC membership for your company through incentive clubs. You'll get bigger numbers, more involvement, and lower risk....
In April, the Media Relations team at 720 Strategies hosted a webinar titled, "What’s Missing from Your Fly-In Strategy? How Media Relations Ties Your Fly-In Together." For most organizers, fly-ins consist of three basic activities: managing meeting logistics, organizing advocate...
The 2016 election was a poignant reminder that politics is personal and the race to win any campaign is really a race to turn out voters at the polls. With 93% of adult consumers tuning into radio each week —...
With the 2016 election behind us, the nation is turning its attention to the transition of government. While most eyes are on the presidential inauguration, almost 60 new senators and representatives were sworn in on January 3, 2017. These new...