A gifted and talented friend left us last month, and Washington is far poorer for it. Perry Baker — ”Bear” to almost all who knew him — was a loving husband, a father of two teenage daughters, a serious fan...
Facebook’s rules for political ads and issue advertising will undergo substantial changes this week as part of the reforms the company implemented to tighten accountability after the 2016 election. That means advocacy professionals who conduct digital campaigns will have to...
Fake news is part of online life today. How do you ensure grassroots advocacy campaigns deliver high-quality content to audiences?...
An often-heard maxim in Washington is, “Never quarrel with a man who buys ink by the barrel.” A former Indiana Congressman is credited with this now-timeless quip, but it has become a lazy justification for a false binary choice: either...
They say content is king. What they don’t often say is that it takes an army to produce it. Keeping your audience engaged means keeping them informed, whether on your specific issues or the national conversation. It means posts on...
Didn’t we just get done with a contentious election? Have we had enough time to take a breather? Whatever the answers, the tides of democracy are rolling again, and that means another midterm election. It can be a tough time to...
A strong, diverse grassroots program can help your organization in many ways, from campaigning to recruitment....
Most organizations can keep tabs on the action in Washington. The tax bill. The spending bill. Some action in the agencies. It’s not always easy, but there are plenty of resources to help. But are you watching the action in the...
Media relations requires responsiveness, transactionalists, then coffee and beer to close the pitch....
