21 Jan Digital strategy is more than just a responsive website
Digital strategy is more than just a responsive website, SEO techniques and social media paid campaigns. An effective strategy requires personalization and mobilization, and the best ambassadors for your brand or your organization are the people who you serve.
Last year, per Google, mobile traffic overtook desktop traffic in 10 countries including the US and Japan, yet there are still companies — well known companies — with no responsive website, much less a digital strategy. It’s time to ride the digital wave or get swept out to sea.