08 Apr AAPC Recognizes 720 Strategies in Two Categories
WASHINGTON – 720 Strategies is proud to announce it has been awarded two gold Pollie Awards from the AAPC, the industry’s highest honor bestowed upon political consultants at the national and international level. 720 was recognized in the public affairs division for best website and less than full-page newspaper advertisement.
“720 remains on the forefront of innovation in technology and design,” President Pam Fielding said. “We are honored that AAPC has recognized the hard work and creativity our team delivers on a daily basis to help our clients tell their story.”
In the newspaper division, 720, an integrated public relations and public affairs firm, was recognized with a gold Pollie Award for its work with the American Association of Nurse Practitioners. Together, 720 and AANP developed a comprehensive campaign to inform Washington decision makers about the high-quality and trusted role nurse practitioners play in American medicine. The advertisement ran in newspapers with a combined circulation of more than 70,000, which target key decision makers in Congress and the White House. As a result of the comprehensive campaign, the mentions of AANP’s Nurse Practitioner Week on Google increased from 780,000 in 2012, to 1,710,000 in 2013.
“Nurse practitioners are a trusted and skilled group of health care providers who are providing high quality, affordable access to patient-centered care,” Dave Hebert, president of AANP, said. “720 was able to place our message front and center and show decision makers in Washington the integral role that nurse practitioners play in ensuring millions have access to highly-qualified health care providers.”
720 was also recognized with the top honor in the highly-competitive Internet division for the public affairs website for the site StopExportingAmericanJobs.com on behalf of the National Council of Textile Organizations (NCTO). With an increasing involvement in online advocacy, the Internet division was one of the most competitive for Pollie Awards.
“This year’s Pollie Awards were especially competitive for an off cycle with over 1,600 entries. We were pleased to see innovative voter contact and persuasion strategies applied in all segments, especially in our Internet and social media categories, which saw a significant increase in number over last year,” said AAPC CEO Art Hackney.
The AAPC announced this year’s winners at the 2014 Annual Pollie Awards & Conference on April 4 in San Diego, CA. The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”
The annual Pollie Awards & Conference brings the leading political professionals in the world together to network and hear from top technology innovators, pollsters, pundits and service providers as the 2014 political cycle begins to heat up.
About 720 Strategies
720 Strategies is an integrated public relations and public affairs agency that specializes in helping America’s top brands listen to, engage and interact with their most important stakeholders – online and off. Leveraging a savvy integrated mix of digital marketing, social media advocacy, grassroots/grasstops, media relations and issues management, 720 supports the public affairs, grassroots and PAC programs of some of the nation’s most dynamic Fortune 500 companies, nonprofits and trade associations.
About the 2014 AAPC Pollie Awards & Conference
As the leading industry event heading into the midterm elections, the 2014 AAPC Pollie Awards & Conference featured cutting-edge programming on key industry trends, including the Hispanic influence on American politics, changing media landscape, the science of voter behavior, and the role of political professionals in promoting civil discourse. Widely recognized as the must-attend event for political consultants, media buyers, public affairs specialists, suppliers, industry leaders and journalists, the 2014 AAPC Pollie Awards & Conference took place in San Diego, CA April 2-4, 2014. More than 400 political professionals took advantage of the Conference’s programming, designed to empower attendees to leverage the latest techniques in campaign strategy and management. For details, visit www.theaapc.org.
Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,250 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, see www.theaapc.org.
See the full list of Pollie Award winners: http://bit.ly/1kH3gcd
View the AANP ad here: http://on.fb.me/1n4Kmhc