AANP Taps 720 Strategies & LAK to Increase Awareness of Nurse Practitioners

AANP Taps 720 Strategies & LAK to Increase Awareness of Nurse Practitioners

The American Association of Nurse Practitioners (AANP) has signed 720 Strategies, an integrated public relations and public affairs agency, and LAK Public Relations to manage an integrated, national multi-media campaign for the AANP, which launched Feb. 1. The campaign, “NPs: 50 Years of Leading the Charge,” is aimed at strengthening public and policymaker awareness of the critical role nurse practitioners (NPs) play in delivering high-quality, affordable and accessible health care to millions of Americans.

“We want to ensure that every patient has direct access to the full scope of care that NPs can provide,” said AANP Chief Executive Officer Dave Hebert. “NPs are highly-skilled professionals who have the education and clinical training necessary to meet the nation’s growing demand for patient-centered, accessible, high-quality health care.”

The campaign, “NPs: 50 Years of Leading the Charge,” also highlights the 50th anniversary of the NP degree program. It will leverage earned media, broadcast television spots on CNN New Day, Fox and Friends, Good Morning America, Ellen and more, talk radio, and in-person events.  AANP’s television and radio ads will encourage consumers to visit NPFinder.com to locate an NP in their community.

“AANP is truly leading the charge for patients to gain access to the outstanding care nurse practitioners provide. We are proud to support the Association’s efforts by expanding the nation’s awareness of nurse practitioners in communities nationwide,” said Pam Fielding, President and Founder of 720 Strategies.

The American Association of Nurse Practitioners (AANP) is the largest professional membership organization for nurse practitioners (NPs) of all specialties. It represents the interests of more than 205,000 NPs, including approximately 57,000 individual members and 200 organizations, providing a unified networking platform and advocating for their role as providers of high-quality, cost-effective, comprehensive, patient-centered and personalized health care. The organization provides legislative leadership at the local, state and national levels, advancing health policy; promoting excellence in practice, education and research; and establishing standards that best serve NP patients and other health care consumers.  For more information, visit aanp.org. To locate a nurse practitioner in your area, visit npfinder.com.

720 Strategies is an integrated public relations and public affairs agency that specializes in helping America’s top brands listen to, engage and interact with their most important stakeholders – online and off. Leveraging a savvy integrated mix of earned media, digital marketing, social media advocacy, grassroots/grasstops, and issues management, 720 supports the public relations and public affairs programs of some of the nation’s most dynamic Fortune 500 companies and trade associations.

LAK Public Relations develops and implements compelling public relations campaigns that shape opinions and produce results. Based in New York, LAK offers clients an entrepreneurial approach that values high-level performance, creativity and accountability.