720 Strategies

Pac Management Tools - PACMaster

Since 1976, the number of political action committees (PACs) has climbed from roughly 600 to more than 4,500 organizations in 2009. With this unprecedented growth, FEC and state election commission compliance has become a full-time job. In order to succeed, PACs must understand the complexities of compliance reporting, as well as contribution and expenditure limits.

SevenTwenty Strategies, in partnership with Arent Fox LLP, ensures on-time and accurate FEC and state election commission compliance so you can concentrate on inspiring your key constituencies to make a difference. By joining and giving to your PAC, members learn and share the promise of civic participation with other PAC eligible members and employees.

As the nation’s premier integrated grassroots advocacy firm, SevenTwenty Strategies provides advanced PAC management services, including PAC compliance, strategy and recruitment, as well as cutting-edge web tools that strengthen the effectiveness of your PAC.  The Arent Fox compliance team includes a former senior FEC attorney and compliance specialists with decades of FEC experience.

We understand that running a successful PAC takes much more than an online contribution button on your website. That’s why we research, build, implement and assess all levels of your PAC management and communications program. Leverage the best of technology and public affairs strategies today and increase the capacity of your PAC members to make a difference, both on and offline.

PAC Compliance and Management
SevenTwenty Strategies and Arent Fox have the strategic and legal expertise to provide the daily administration, government compliance and federal reporting functions of your PAC so you can concentrate on increasing fundraising and membership. Our team of experts will even keep your PAC abreast of changes to FEC compliance laws as they occur. Options include:

• General banking with monthly/quarterly bank reconciliation reporting
• Preparation and filing of FEC and state campaign finance reports
• Bi-annual audits

PAC Web Tools with PACMaster
Management starts with strong tools from SevenTwenty Strategies and Arent Fox, which simplify and enhance key operational tasks to maximize your PAC’s impact, including:

• Secure management of donors, board members and candidate data
• Tools to simplify your contact management database, communications with key donors and online contributions
• Access to online fundraising, with standard financial reports for contributions and disbursement registers
• Streamlined reporting with error-checking tools
• Built-in templates for complex reports and emailing of most frequently requested reports

PAC Strategy
SevenTwenty Strategies offers a PAC strategy plan that includes four elemental stages of management: Research, Building, Implementation and Assessment.  From building your brand to creating the tools necessary to do business, we help you develop innovative and effective fundraising, issue advocacy and independent expenditure campaigns. Our staff of PAC specialists will help you create content outlines and hierarchy based on PAC goals and target audiences, provide editorial guidance and consultation on content and even give you access to industry and competition benchmarks, which will allow you to survey the field and see what they’re doing that you can improve upon or vice versa.

Donor Recruitment, Retention and Maximization
Through donor correspondence, tracking and profile management, SevenTwenty Strategies provides advanced methods of donor recruitment and retention, as well as making sure those donors stay active within your fundraising campaigns. Our detailed analysis on donor behavior will help you discover new ways to change non-donors into donors, lapsed donors into renewed donors and active donors into maxed-out donors.