720 Strategies

CMS/CRM Tools - EnCompass720

EnCompass720 puts the power in your hands.  Our Content Management System (CMS) enables you to easily manage your online content without HTML or programming knowledge and track your online visitors’ patterns. You will be able to keep your online content fresh and pertinent. It’s like adding a Web expert to your team. Download the fact sheet to read more.

EnCompass720 is comprised of the following modules:

• People
• Payments
• Forms
• Messaging
• News Aggregator
• E-cards
• Advertisements

People | back to top

The People module provides your organization with an online database to collect, store, and track information about your site visitors and members. The module allows you to:

• Maintain a database of your online members, constituents, and supporters;
• Understand how these site visitors use the website, identify their interests, and customize their experience; and
• Store detailed information about each individual, including tracking their viewing patterns while they’re on your site.  This activity rating gauges the user’s relationship with the website, and indicates how likely they are to participate in additional fundraising or organizational goals online.

Payments | back to top

The Payments module allows your organization to accept credit card donations and payments online. Credit card information is verified and processed through our secure third party payment gateway to transfer funds from the donor to your organization's merchant account. If you don't have a merchant account set up, we can set one up for you to accept payments. All credit card information and personal identification data is transmitted to your website through a secure, 128-bit encrypted connection. Advanced reporting is available to analyze donation trends and view granular donor information.

Forms | back to top

Your organization can capture and store information on your supporters and website users through the Forms module. Set up forms for users to sign petitions, forward your websites to their contacts through a tell-a-friend form, update their contact information, or use it for a general e-mail list signup. Track which user's sign each form and view advanced reporting to determine form signature trends to analyze successful campaigns.

Messaging | back to top

The Messaging module is your interface between your database and your supporters themselves. This robust tool allows you to:

• Brand your outgoing communications.  You can send dynamic HTML e-mails, branded with your site’s content.  And you can still send plain-text e-mails for those with lower bandwidth.
  
• Personalize your communications.  Beyond the standard variables such as name and e-mail, any custom field in your People Module can be used to personalize your communications.
  
• Leverage conditional content.  Your messages can be customized to conditionally display blocks of content based upon attributes related to the individual recipient. For example, if a person is a renewing member, the communication may display one paragraph, and if the person is a new member, display another paragraph, and if the person is a student, display a third paragraph.
  
• Provide message queuing.  This feature allows you to draft an e-mail one day, and schedule delivery for a date in the future.
  
• Measure the success of your e-mail campaigns.  You will have the ability to measure open rates, click-through rates, and bounced e-mail.  Using the traffic generation meter, you may track a user’s actions throughout the whole site, providing a view of individual interests and behavior on the site.
  
• Personalize your message archives. Your users can come back to your site to view old messages they've received from your messaging module or any messages they may have missed. All messages within their archive are tailored to them with the appropriate personalized content you may have added to the outbound communication. If you're on our own e-mail list, you can view your own message archive on our site

News Aggregator | back to top

Do you want to publish RSS feeds on your site but need editorial control or an approval process? Want to aggregate multiple news feeds into one large feed? Our News Aggregator module will allow you to add as many RSS feeds and either publish them immediately on the site, or hold them in a queue awaiting administrator approval.

You can see the news aggregator in action on our own site on our Industry News page. The module is constantly monitoring a number of important industry-related RSS feeds and synchronously publishing pertinent articles on our website.

E-cards | back to top

The E-cards module is a simple and viral way to spread the word about your issue, your cause, and ultimately your website. Get your users to send e-cards to groups of their friends. The e-cards can be plain text, html, or even as advanced as video e-cards. Take a look at our example e-card on our own site.

Advertisements | back to top

The Advertisements module allows your organization to take sponsorships and advertisements, publishing them on any web page within your site. Advertisements can be JPG, GIF or PNG format and can be configured to display as any size. Dynamic weighting of advertisements allows you to control the probably of each ad being displayed and each advertisement can be targeted to a specific subsection or page on the site. Full statistical capabilities allow you to analyze the number of views as well as clicks an advertisement has received.