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Southwest Airlines
Return to Solutions
720 Strategies served as principle online strategist and named the campaign, giving it a successful identity. We built the Web site and handled Internet visibility through search engine registration and optimization and other methods. It generated more than 200,000 messages to the Congress and the media, and the site helped secure tremendous employee buy-in and action, including putting the domain name in fortune cookies on airplane seats and in-cabin announcements. 720 Strategies also orchestrated huge employee rallies in support of the online efforts.
Most importantly of all, our efforts were instrumental in helping the airline achieve its legislative goal of opening slots at Love Airfield.
View the results at www.setlovefree.com »