720 Strategies developed an online strategic plan for Emily's List (EL), the United States' largest political action committee, representing 95,000 supporters dedicated to electing pro-choice Democratic women to the House, Senate, and key state offices, helping women candidates build strong, winning campaigns, and mobilizing women voters.
The online strategic plan assessed EL's current capacity to meet organizational goals for online recruitment, community building, and fundraising in the 2004 cycle through its newest online community, TeamEMILY.org, the plan also established benchmarks for online success and recommended a strategy, timeline, and budget to brand this new vehicle with current members, pro-choice Democratic women online, and the online public at large.