When the American Health Care Association (AHCA) decided to launch a nationwide petition tour and grassroots initiative called Driving for Quality Care, they turned to SevenTwenty Strategies to design an interactive website with the latest social media tools so supporters could learn about the issue and follow the RV as it makes its way across America.
The campaign urges President Obama, the United States Congress and America's Governors to take immediate steps to preserve and protect America's long term and rehabilitative care services so that every American senior and disabled citizen can access the quality care they need, expect and deserve.
SevenTwenty Strategies designed and launched the website in two weeks to showcase the petition and allow supporters to sign it online and write to Congress. The site includes many interesting features to engage its audience including a real-time signature counter, videos and photos from the road, blog posts from the tour and Facebook and Twitter feeds. An interactive map allows supporters to find out where the RV is scheduled to stop for 60 petition-signing events along its 41-state tour.
The site also allows visitors to share their personal story, tell friends about the campaign and sign up for email updates.
View the results at www.drivingforqualitycare.com »
