720 Strategies congratulates the Target Corporation for winning the Public Affairs Council’s “Grassroots Innovation Award.” The upscale discount retailer, and 720 client, received the award for three grassroots innovations: a National Civic Summit, Target Citizens’ Forum and “Target Twitizen.”
Target sponsored the first ever National Civic Summit and National Tweet-up that launched a national conversation on civics. Over 100 civic organizations convened - both live and virtually - to explore new approaches and tools for nonpartisan engagement. The live Tweet-up featured a social media team that helped people use social media tools including Twitter, YouTube and Flickr and mobile communications including SMS text. Throughout the event, participants were prompted to share their views and accomplishments with the group via streaming poll questions.
The Target Citizens’ Forum, online at www.citizensattarget.com, is a place where Target’s team members can access to information and resources about the company’s civic affairs priorities. 720 Strategies worked with Target to design and build the site and offer daily strategic guidance so that it serves as an educational tool as well as a social media platform with features including legislative action tools and an integrated live Twitter feed. Target successfully created a dialogue between its members and the community to discuss the importance of civic engagement.
“Target Twitizen” is the company’s branded Twitter page that provides insight into the Target Government Affairs’ view on relevant civic and public issues. It also allows team members to voice their opinions and ask Target leadership questions.
This is the eleventh year the Public Affairs Council awarded the “Grassroots Innovation Awards.” The awards recognize the nation’s best grassroots programs and campaigns in the following categories: Corporate Innovation; Association Innovation; and Social Media Innovation - which is a new category for 2010. The winners are chosen by a hand-selected committee of grassroots leaders and awarded to those who best demonstrate the innovative use of social media in a grassroots program or campaign.
View all news & events »