720STRATEGIES

Michael Cornfield quoted in the Boston Globe

Michael Cornfield was quoted in the Globe's article about Web-only campaign advertisements:

That's the beauty of a true viral sensation, such as Hillary Clinton's widely distributed "Sopranos" spoof, said Michael Cornfield, vice president for research and media strategy at the firm 720 Strategies based in Washington, D.C., who has written books on Internet campaigning. Most people trolling campaign websites are already converted, or at least engaged, he said. The "Sopranos" video told neophytes something surprising and new.

"It humanizes her," he said. "And also, that video made clear that she was now in charge of Bill, which is now a big issue . . . There's a very solid point that they're trying to make."

Read the whole article at boston.com.