If you missed Tuesday’s webinar, “Mission Possible: Stealthy Strategies for Mastering Earned Media,” but are interested in honing your media relations skills, read on.
As covered in the webinar, here’s a list of the biggest mistakes people make when dealing with the media. These are things I’ve experienced over the years - not only lessons I’ve learned personally, but also frustrations I’ve heard directly from members of the media.
Make sure you’re avoiding these “TOP 10 ROOKIE MISTAKES”.
1. Assuming the reporter is too big (or small) for your issue
2. Not knowing which news sources your target policymakers read/watch
3. Promising what you can’t deliver
4. Calling to pitch stories when a reporter is on deadline
5. Calling multiple reporters or bloggers from the same outlet
6. Calling the editor or boss before the reporter
7. Pitching the kitchen sink
8. Responding to inquiries for which you have no expertise
9. Failing to call a reporter back who is on deadline
10. Assuming that blogs don’t matter
Pat heads 720's media practice, bringing to the firm and its clients more than a decade working in all facets of communications including campaigns, government and the private sector.
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