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Election 2010 is Already Here! Are You Ready?
Fri, Apr 16th, 2010 by Adam Wagner
Believe it or not, Election 2010 has already begun. Primaries in Illinois and Texas are over, and most other states are gearing up for spring as the start of the election cycle.
Rather than wait out the summer, the savviest organizations are engaging their stakeholders now - online, on the ground and through the mailbox - to make a difference at the polls this November and to generate messages of goodwill for their organization and their industry.
Questions you should be asking include:
- Is our advocacy website equipped to empower our visitors? From learning about candidates and registering to vote, to identifying polling locations and absentee voting deadlines, provide your site visitors with the necessary tools to engage in Election 2010. You can create an election-focused website or refocus your current site on campaign issues important to your industry.
- Are we leveraging social media as much as we could be? Create a Facebook cause page, “tweet” about upcoming campaign rallies or link to issue videos through YouTube. Through the use of social media, organizations can update stakeholders on election developments and send reminders about registration deadlines and early voting opportunities. You can even utilize Facebook to advertise on a cost-per-click basis to employees who list your organization as their employer in their profile.
- How are we engaging our advocates in the office ... and at home? Leave no stone unturned this election cycle, from offering voter registration kiosks or holding non-partisan events in the workplace, to generating GOTV calls or micro-targeted direct mail campaigns that drive recipients to personalized websites (PURLs). PURLs offer opportunities to communicate directly to your advocates through data-driven content and graphics based on their status as a registered or unregistered voter (or other criteria that you select), increasing the likelihood of participation in the 2010 election.
No matter your industry or organization goals, this is your chance to draw the connection between public policy and your corporate mission, and your organization and civic responsibility.
If you’re unsure of the answers to these integral advocacy questions, contact 720 Strategies today to learn more about how your organization can leverage these important opportunities to engage your advocates and encourage them to make their voices heard in the 2010 election cycle.
About Adam
Adam brings nearly a decade of experience in grassroots advocacy, public affairs and public relations to his role as Director of Communications for SevenTwenty Strategies.
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