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Digg. Del.icio.us. Desperate to figure out how to navigate the social Web? With more than 50 million people actively engaging in social networking, it's safe to say that social media has officially arrived.  The more pertinent question is -- has your organization arrived on the social Web?

In 2008, social networking is the online equivalent of a big school dance.  It's a great place for your organization to see and be seen, show your latest moves, and create a positive media buzz.  But it also takes some insight and preparation to have an impact.  After all, they don't call it social netWORKing for nothing.

I'm the first to admit it.  When I first thought about taking an issue to the social Web, I was a bit uneasy about kicking up my heals.  First, I wasn't sure which site to visit and, once I got there, what our organization was supposed to do.

Second, I didn't know how to get our supporters to actually DO something on a social networking site.

And, third, even if I got supporters to visit a social networking site, most of them wouldn't have usernames or passwords to read, vote, or do anything else to support our sponsored content.  Now what?

Luckily, we've come a long way since those first stumbling moments on the social Web's virtual dance floor.  This year, 720 Strategies is proud to bring to our clients and friends a proprietary concept (and technology) that helps organizations survive and thrive on the social Web.  It's called one-click social networking -- the technology equivalent of riding to the social networking prom in a limousine on the arm of the prom king or queen.  It makes everything easy.

Here's how it works.  One-click social networking lets you define a news article you want to promote -- for example, a positive article that appears on CNN about your issue.  You send an email to your supporters with a special link we provide to you.  With the click of a mouse, your supporter is transported to the right page on CNN where a username and password is AUTOMATICALLY generated for them on the CNN site.  They are prompted to vote FOR your article as a "recommended" article.  Within an hour, tens, hundreds, or thousands of your supporters take the same action, and suddenly, your article is now at the top of CNN's recommended articles.  We've found that as few as 60-80 votes can move your article or issue to the top of a list -- from CNN to YouTube.  The real differentiator is how quickly you can bring your people to action in the early hours after an article or a video is posted.

Now, imagine posting your own content on the social Web -- and pushing it up the popularity list. Or, taking negative content -- and voting it into oblivion.  In 2008, social networkers -- not politicians -- are the new newsmakers.  So, put on your dancing shoes and give us a call.  720 has saved a dance for you on the social Web's virtual dance floor -- and we'll floor you with some really cool new moves.

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