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Exponential Influence is 360 degrees of Public Affairs 2.0

Fri, June 1st, 2007 by Pam Fielding | 0 comments

I admit it. As an early convert to Internet politics, I spent years preaching the gospel of online politicking and as far as I was concerned, print and public relations couldn't hold a candle to the divine speed, impact, and-let's face it-coolness of E-cards, web stickers and Flash animation. Traditional print and PR were going the way of 8-tracks and rotary phones, and I was only too happy to wave goodbye.

But then something happened to shake my belief in Internet monotheism-a new religion that favored many public affairs strategies over one-a faith called, Integration. And it was with that one word that I finally saw the light.

In 1999, shortly after we founded E-Advocates, my colleagues and I realized that we'd rushed to judgment in our belief that the Web-and only the Web-was enough. In fact, we have since found that integrating public relations, public affairs, and print strategies into our formerly Web-only campaigns has had some truly exciting, truly inspired results.  Eight years later, we are ready to embrace a new level of integration - not just with a change of heart, but with a change of brand.

Meet 720 Strategies.  It's a new spin on a trusted brand and a new take on the way organizations leverage the Internet, traditional media, and public affairs.  No longer are we "E" Advocates; no more are we just Internet.  We're 360 degrees of everything online and off - with print design, video, public affairs, and Internet - all inhouse.  We believe it gives our clients Exponential Influence.

What do I mean by Exponential Influence?

We've learned across multiple clients and campaigns that integrate media, combined with an online campaign in a tightly constructed stream of 4-6 appeals, delivers significantly higher results than Web appeals alone. Second, these combined programs deliver better activist reactivation rates. Does it cost more? Yes. But for organizations looking to build a public affairs program and a grassroots base with staying power, an integrated approach is the right solution.

Exponential Influence is 360 degrees of Public Affairs 2.0.  It's the power to deliver online and offline, and the promise of what's to come.

Welcome to the next generation of E-Advocates.  720 Strategies...giving clients and causes exponential influence.

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